Work With Us

Your destination deserves more than a moment. It deserves a story that keeps working.

We’re Craig and Caroline Makepeace — founders of yTravel Blog, a global travel platform we’ve been building since 2010. What we offer tourism boards and destination partners isn’t just content. It’s 15 years of publishing authority, a global audience of high-intent travelers, and storytelling that ranks in Google long after the campaign ends.

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Why the Blog Is Still Your Best Investment

Here’s something most content creators won’t tell you: social reach fades. Posts disappear in 24 hours. Reels peak and drop off in a week.

Blog content doesn’t work that way.

Our destination guides and itineraries continue ranking in Google search results for years — sometimes long after a campaign officially wraps. Travelers planning a trip to your destination in 2027 may find and book based on a story we published in 2025. We have travelers still booking travel through content that is 10 years old. That’s not a vanity metric. That’s ongoing return on a single investment.

With 80,000 monthly unique visitors, 126,000 monthly page views, and a loyal email community of 12,600+ subscribers who actually read what we send, we offer something rare: a platform where your destination gets seen, re-read, and acted on — not just scrolled past.

The reach, for context:

STATS

K
Unique Monthly Blog Visitors
K
Instagram Followers
K
Facebook Followers
K
Facebook Followers
Mill
Pinterest Followers
K
Email Subscribers

Demographics

  • Top 4 locations: USA, Australia, Canada, UK
  • Age: 25-34, 35-44
  • Gender: 67% female,
  • Kids: 54%

What Makes Us Different

Nearly 30 years of real travel experience. We didn’t start a blog and then learn to travel. We’ve been traveling since 1997 — through solo adventures, life as a couple, family travel with two daughters across 60+ countries, and now as a family of adults navigating the next chapter. Our audience has grown with us. They trust us because we’ve earned it over decades, not months.

Recognized for extraordinary ability. The U.S. Government has formally recognized Caroline and Craig for extraordinary ability in the field of travel media. Our work has been syndicated across major platforms, and we’ve been invited to the White House travel summit and the first content creator roundtable with the NC Governor. We don’t mention this to impress — we mention it because it matters to partners who care about credibility.

Flexible storytelling formats. One of our most practical assets for tourism boards: we can tell your destination’s story from multiple angles, depending on your target audience. We can travel and create content as:

  • A couple (romantic travel, anniversary trips, adults-only experiences)
  • A full family (family-friendly destinations, multi-generational travel)
  • Solo (Caroline or Craig independently, for single-traveler or solo female travel angles)
  • A parent with one adult daughter (a growing and underserved travel demographic)

Most creators are locked into one identity. We’re not.

Long-term partnerships, not one-off posts. Some of our most successful relationships have been multi-trip, multi-year partnerships with tourism boards who understood the cumulative value of consistent storytelling. We prefer working this way — and the results show it.

 “There are plenty of content creators out there, but Caroline and Craig Makepeace are the real deal. They were such a pleasure to work with and over-delivered in every way possible. Our destination partners raved about their respective experiences with the whole family, and the coverage they produced was polished, authentic, and engaging. I would highly recommend the yTravel team to any tourism professional in the industry.” 

Nerissa Okiye

Tourism Director of Martin County Office of Tourism & Marketing 

What a Campaign Looks Like

We build campaigns around your goals — whether that’s driving awareness, increasing visitation intent, reaching a specific traveler demographic, or building an evergreen content library for your destination.

A typical campaign draws from some combination of the following:

Anchor Content (the long-term asset)

  • SEO-optimised destination guide or itinerary (1,500–2,500+ words)
  • Professional photography throughout
  • Links to your website, booking pages, and key attractions
  • Indexed permanently on yTravelBlog.com — continues to generate organic traffic after the campaign ends
  • Featured in our weekly email newsletter

Social Amplification

  • Instagram Reels (we produce high-quality, story-driven short video — see examples below)
  • Instagram Stories series
  • Instagram feed posts
  • Facebook posts
  • Pinterest distribution (our 4.1M Pinterest following)

Newsletter Feature

  • Dedicated feature in our travel newsletter to 13K+ engaged subscribers
  • Or sponsored placement within a regular issue

Photography & Video Licensing

  • High-resolution destination photography available for your own channels
  • Short-form video available for your social use
  • Usage rights available for agreed platforms and timeframes — ask us about extended licensing

We don’t offer one-size packages because campaigns that work are built around your destination and your objectives. What we can tell you is that we’re looking for partners who want lasting impact, not a single post.

“Not only are they professional, flexible and easy to work with, but their in-depth destination blog posts consistently produce stellar engagement and SEO results, resulting in a plethora of praise from our destination clients.”

Jonathan Pettus

Vice President of Marketing, Visit Jackson (via Development Counsellors International) 

Examples of Our Work

These are real campaigns — the writing, photography, and social content you’d expect from a partnership with us. Here is a campaign report for our 2025 trip to Nova Scotia Canada with deliverables. (You will need to give an email to see it, but it’s just for data privacy.)

Destination Campaigns

Instagram Reels

From the first time we met with them for film planning to them arriving on location for the shoot, they brought enthusiasm, ideas, and professionalism. Their commitment to the quality of the project and the added exposure they delivered through their social channels are sure to have a lasting impact on Visit Idaho as a brand.

Addy Coleman

Madden Media | VISIT IDAHO

Brands and Destinations We’ve Worked With

We’ve had the privilege of working with some of the world’s leading travel brands and tourism boards — many of them on long-term partnerships.

work with ytravel blog
work with travel blogger
“Craig and Caroline consistently brought a unique style of content to the Allianz brand, significantly amplifying our presence and reputation. From pitching creative ideas to prompt communication and seamlessly blending their lifestyle to fit our content needs, we greatly benefited from their partnership. They were also very flexible with our ever-changing business requirements!”

Sekia Harris

 Social Media and Reputation Manager, Allianz Partners 

Let’s Talk About Your Destination

If you’re a tourism board, destination marketing organisation, hotel, or travel brand looking for a content partnership that delivers real, lasting results — we’d love to hear from you.

We’ll ask you a few questions about your goals, your target traveler, and what you’d like to achieve. From there we’ll put together a proposal that makes sense for your destination and your budget.

Ready to Reach Travelers?

We don’t just capture a moment—we help travelers imagine themselves in your destination. From on-the-ground storytelling to long-term evergreen visibility, we’re here to help you build emotional connection, digital traction, and real travel intent. Let’s talk!

Get Started

yTravel Blog is a global travel platform founded in 2010 by Craig and Caroline Makepeace. It sits alongside This Is Raleigh, their trusted local lifestyle platform based in Raleigh, NC. For Raleigh-specific partnerships, visit ThisIsRaleigh.com.

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